PABBU BADMASH
IN-HOUSE EDUCATIONAL ANIMATED SERIES
STUDIO ROKHAN’s inhouse educational cartoon series centered around the character PABBO BADMASH, who became
viral during the pandemic in Pakistan, especially in Pashto speaking circles.
FIRST SPOT -
The first spot was released within two weeks of ther announcement of COVID 19 Lockdown in Pakistan. As a result of this national emergency, Studio Rokhan and Fasi Zaka developed an inhouse character, PABBO BADMASH, who goes about telling villages about the need to wash hands with soap for atleast 20 seconds. Released in Pashto, Urdu and Sindhi.
Animation: Direction: Zeeshan Parwez
Post and Produced by: Studio ROKHAN
Post: Studio Rokhan
Concept: Fasi Zaka
PABBO VO and Music Producer: Sarmad Ghafoor
SECOND SPOT -
The second spot was released a few weeks later to educate people about maintaining social distance on Eid during the Covid pandemic in Pakistan. There were both Pashto and Urdu versions released for this.
Animation: Direction: Zeeshan Parwez
Post and Produced by: Studio ROKHAN
Post: Studio Rokhan
Concept: Fasi Zaka
PABBO VO and Music Producer: Sarmad Ghafoor
THIRD SPOT -
The third spot was based on the need to use polio drops for children younger than 5 in Pakistan. Released in Pashto, Urdu and Saraiki.
Produced by: Studio Rokhan
Music Score: Sarmad Ghafoor
Voice Over: Sarmad Ghafoor, Shandana Anwar, Serena Sarmad
Animation: Izhar Hussain
Character Illustrations: Moin Azim
Background illustrations: Irfan Shakil
Assembly: Abubakar Saddique
Agency: Ogilvy Pakistan